Our Story

Plain & Supple was born from a lifelong love of nature and the healing power of simple ingredients. Growing up in Brazil, I spent my childhood mixing “lotions and potions” with rapadura sugar, honey, olive oil, oats, and cornmeal—learning early that nature provides everything we need to care for ourselves.

Years later, caught in the hustle of a 9-to-5, I turned to expensive skincare in search of balance and self-care. Too often, these products felt ineffective and empty, offering little comfort in my busy life.

The turning point came with the birth of my third child. While spending long days in the NICU, I yearned for a product that felt safe, natural, and grounding—something that would restore not only my skin but also my sense of dignity and wholeness. When I couldn’t find it, I knew I had to create it.

Soon after, a sudden job loss became a blessing in disguise. It reconnected me to my purpose: to heal skin through nature and to inspire conscious self-care rituals that nurture body, mind, and spirit.

In creating Plain & Supple, I went back to my Brazilian origins, seeking out the treasures of the Amazon that have long sustained and healed my people. At the same time, I found inspiration right outside my door in Canada, tending to wildflowers in my own garden. Together, these two worlds—Amazonian botanicals and Canadian blooms—became the heart of my formulations, uniting distant roots with my present home.

Today, every Plain & Supple formula reflects this journey—rooted in childhood wonder, shaped by real-life struggles, and dedicated to helping others discover the power of nature to restore and renew.

Plain & Supple — it’s really that simple!